Trail runner is pushing himself to the limit for Hong Kong

October 10, 2019


Photo credit: 4 Trails Challenge


Despite juggling the responsibilities that come with being regional head at one of the biggest financial companies in the world, Tim Proudlock spends his precious time outside of the office chasing records of a different sort.  


Having been based in Hong Kong for past decade, the passionate trail-runner is a jack-of-all-trades; he is also an avid gamer under the handle 'Proudface', a musician and an active supporter of various charitable causes in the city in which he has taken up permanent residency. 


"I have competed in numerous triathlons, an Ironman, and a number of multi-stage races, always with an aim towards fundraising for charitable causes," said Proudlock. 


As Chairman of the St. James's Place Charitable Foundation, the father-of-two has now set himself and his relay team a daunting challenge - to conquer all four long-distance trails in Hong Kong, including the Maclehose trail (100km), the Wilson trail (78km), the Hong Kong trail (50km) and the Lantau trail (70km) in just 4 days. 


Photo credit: 4 Trails Challenge


As if averaging around 75km per day is an easy task, Proudlock and his team will face a total ascent of 14,500 metres (roughly the equivalent of climbing Everest and Kilimanjaro), set to burn a whopping 25,000 calories in the process. 


Taking place on 13 October, funds raised from donations will go to organisations supporting communities with learning disabilities, the less-fortunate and other groups in need of financial aid, including the Love 21 Foundation, International China Concern and the Chicken Soup Foundation. 


Proudlock's 4 Trails Challenge aims to raise a total of HK$1 million for these charities, with St. James's Place Charitable Foundation committing to match every dollar donated, as well as to raise awareness of the social issues and daily struggle faced by the beneficiaries of his initiative.    



Find out how you can help contribute by visiting:




Love 21 Foundation is a registered NGO that supports the Down syndrome and autistic community in Hong Kong with sport and nutrition programmes. Every week they have 10 healthy living classes including football, yoga, dance, trampoline, nutrition and cooking to name a few.

The Foundation are currently supporting 45 families and have been very encouraged by parental participation in their classes as they believe it’s vital that the parents also adopt this healthy living lifestyle.


Since its founding in 1993, International China Concern (ICC) has partnered with the Chinese government to develop social welfare services for China’s most vulnerable children – the abandoned and disabled.Their reputation and relationships in China place them in an excellent position to not only provide family-style group homes and specialist services for the neediest children, but also to empower and train local staff to save lives, support families, transform communities and change public attitudes towards disability.


The ChickenSoup Foundation (“CSF”) is a grassroots philanthropic organization, supported by working professionals who are aspired to serve critical social needs with a collaborative, problem-solving approach. The mission is to empower the most vulnerable children & youth with opportunities of their passion and talent, while restoring hopefulness for their families.Since its inception in 2013, CSF has delivered an aggregate social impact equivalent to HK$61 million in household savings for a beneficiary base of 7,000, who are targeted for their families are at risk in terms of their physical, social and financial health.





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